Charlie Puth collaborates with Singapore Tourism Board for campaign video

Singapore Tourism (STB) has teamed up with Warner Music Singapore and Grammy-nominated singer, songwriter and producer Charlie Puth, to produce a promotional video where Booth reimagines the local sights and attractions of Singapore. by Trinetra Bull

The “Light Switch” singer was in Singapore for a week as part of STB’s SingapoReimagine campaign and traveled across the city to visit some famous sites as well as explore some hidden gems.

More on Charlie Puth’s collaboration with the Singapore Tourism Board

About the partnership

According to the collaboration, the “We Don’t Talk Anymore” singer visited notable places like Marina Bay where new venue “Here is SG” is the newest Instagram-worthy location, as well as Long Bar at the Raffles Hotel. He also visited lesser known places like The Projector, Joo Chiat District, and Offtrack, a concept bar for music and culture lovers. In addition, he conducted a private party for invited guests at the Raffles Hotel on September 17, 2022.

The campaign ends with a video to be released in October 2022, featuring the multi-platinum musician sharing his personal experience and thoughts in a fun and candid atmosphere.

STB shared a small glimpse of the video on their social media page as well.

Views on campaign video

Charlie Puth was in Singapore four years later, to promote his upcoming album Charliescheduled for release on October 7, 2022, via Atlantic Records.

Commenting on the collaboration and sharing his thoughts on returning to Asia, he said: “This is my third time in Singapore, and every time there is something new to learn and discover. But this visit is very special because I use the details of everyday life in this city to tell a story through music. Singapore Full of color and unique sounds at every turn. That’s what makes it so great, and it’s what inspires me when I make music.”

Puth had previously given concerts in Singapore in 2016 and 2018.

Sharing thoughts on the video, Choo Huei Miin, STB Brand Manager, said, “The sights and sounds of our city align beautifully with Charlie’s passion and creativity. We were thrilled that Charlie chose Singapore as the only destination in Asia to showcase his promotional album, allowing us The opportunity to work with Warner Music to showcase our diverse performances through his talent.”

Speaking about international travel gaining momentum, Min added: “As international travel recovers, these creative collaborations are helping us reach a global audience and positioning Singapore as a must-visit destination that offers limitless possibilities.”

Other STB Collaborations

The Singapore Tourism Board works very hard with celebrity collaborations. Prior to Puth, the board teamed up with K-pop icon Jackson Wang, in August, for a series of travel records to promote Singapore as part of the same campaign.

(main and featured image credit: Singapore Tourism Board)

This story first appeared in Lifestyle Asia Singapore

Leave a Reply

%d bloggers like this: